As a professional working in the world of beauty, it’s likely that you’re no stranger to multitasking. Clients living in the digital world are coming to expect beautiful service on the day of their appointment, but also a beautiful presentation online and on social media. Research shows that consumers are vastly more likely to purchase a service from businesses who present well online, with multiple glowing reviews. Operating a business both online and offline can be overwhelming, but we’re here to simplify it for you.
Today we’re hearing from Jillian Wright, a master aesthetician who is based in New York City. She is the co-founder of the Indie Beauty Media Group (IBMG), which hosts the Indie Beauty Expo, and which has also launched a series of services to better support beauty businesses and entrepreneurs and help them make the best connections in the industry. She is a pioneer in the beauty world, helping emerging indie brands grow and put themselves on the map. She is an expert in her field.
Jillian is here talking about how she uses theMultimedia X Content Creation Kit from GLAMCOR in her luxury treatment room, and how it has revolutionized the way she works and how she creates content.
We asked Jillian to tell us a little bit about her journey with GLAMCOR and her discovery of our products.
“I am a huge fan of GLAMCOR! I started using the Revolution X about a year ago, but then recently I discovered the Multimedia Creation Kit”
We’re so glad the Revolution X served you well! How has your experience been so far with your new investment the Multimedia X?
“It’s a total game changer for my business. It’s fantastic.”
That’s amazing! We agree, it is such an impressive piece of kit. What do you love most about it?
“I can create my own content in a way that is fun and exciting, and in a way that I feel confident as a creator.”
Like Jillian, so many beauty businesses have discovered a love for the Multimedia X because it allows you to become your own content creator.
The kit has a universal phone clip attachment that sits between the two lights and allows for entirely hands-free photo and video capture. This makes it easy to position your phone alongside the flexible lights. You can position your phone to film the treatment you’re doing in a way that will not feel intrusive for your client, because it simply hovers above them.
There is also a Bluetooth function so you can take photos and start/stop video recording without having to reach across your client. These features make it so simple to create content for social media.
The Multimedia X also features our famous lighting technology specifically designed for beauty businesses. We asked Jillian about her experience with the lighting in her studio.
“The light is so amazing, it’s extremely flexible and you can move it to exactly where you need it to be”.
Yes the flexibility makes working with clients so easy. How do you find the light itself?
“I love the crystal clear lighting and the brightness of the Multimedia X. It allows me to see so much more when I’m analyzing the skin. Pigmentation, fine lines, wrinkles, acne, age spots, you name it. It’s so much better than having a mag-lamp in the room.”
Jillian also talks about the multiple ways in which the Multimedia X allows for an overall better client experience.
“I love documenting my work for social media, so the phone attachment is perfect for that. It’s completely hands-free and I can adjust the color, the brightness, and I don’t need anybody else in the room with me documenting my work. This is more private and much more controllable.”
When you’re not filming, you can also exchange the universal phone clip attachment for the mirror attachment, which Jillian loves to improve her client’s time in the treatment room.
“Oftentimes my client is asking lots of questions and they’re curious about the steps, so this way they can actually see themselves and see my hands working along with me doing the facial.”
Such a wonderful, unique thing to be able to do for your client! It sounds like you’re well and truly in love with your Multimedia X and we don’t blame you, would you recommend GLAMCOR to a friend?
“If you are a professional aesthetician, having a GLAMCOR light - especially the Multimedia X - is a total game changer for your business. I highly highly recommend it!”
Jillian describes the Multimedia X as a game changer, and we couldn’t agree more. It’s an entire production in one piece of equipment, a portable studio. It’s a best seller and beloved by beauty businesses and expert aestheticians everywhere. If you’re looking to upgrade your setup, you simply can’t go wrong with the Multimedia X.