September 24, 2021 4 min read
With Christmas and New Year’s Eve just around the corner, the glitz and glam of holiday season is nearly here. There’s no better time to step up your content creation game and give yourself an edge in a highly competitive, ever-growing influencer and MUA market.
If you are a make-up artist or influencer who’s active online and creates a lot of content to promote your services, you’ll know the importance of good lighting already. If you scrolled through your feed, it’s likely that you wouldn’t be able to find a single poorly lit photo. That is because they are not in demand, and they don’t sell.
We want the content on our feeds to bring us joy, inspire us, and we want it to be beautiful to look at. And your followers expect the same. They want to see the high quality of the service you provide, and trust that if they were to hire you, you will have the skills and equipment required to do an incredible job.
Here are our top tips for stepping up your content creation game with lighting tricks. Become the best and most in-demand influencer or MUA in no time at all.
Finding the right light to take photos or videos is 90% of the battle when it comes to creating social media-worthy content. What if you knew you always had reliable, efficient, and customizable lighting? They’re no need to add additional stress to your work when you could make it incredibly easy for yourself.
One of our favorite recommendations for all you creative souls is the Glamcor Galileo ring light.
The Galileo is a fully adjustable and customizable innovation in lighting equipment. It’s so popular with influencers, content creators, and makeup artists because it is powerful and versatile.
The color temperature on the Galileo is completely adjustable. This means you can opt for a cool, bright shine, a warm sunlit glow, or a neutral middle ground between the two. If you like your content to have warmth, or if you like your content to have more of an edgy editorial vibe, you can make the Galileo work for you. We constantly get incredible feedback from all types of content creators, across multiple industries and niches.
The Galileo also has Bluetooth functionality and a phone mount which is perfect for influencers in particular. Use it as a ring light and tripod in one. If you’re setting up your phone to capture at a distance, place your phone in the middle of the ring light and use the Bluetooth connectivity and remote control to take the photo on a timer. Perfect for sparkling selfies, outfit of the day shots, or filming reels, among a hundred other things!
Of course, when you’re out exploring, creating content on the go or at a client’s location doing makeup, you want to be able to take that perfect lighting with you. Lighting is even more unreliable when you’re on the go, which influencers and MUAs so often are. But luckily the Galileo is completely portable. The light itself folds in half, and the whole thing packs away neatly into a sleek carry case.
It can be tempting to think that sunlight = perfect conditions for shooting content, however, if you’re an influencer or makeup artist the likelihood is you’re not working with a professional photographer. It’s just you and your phone camera, and phones are much more sensitive to harsh light.
Direct sunlight can be too bright, dappled, and lead to your images becoming over-exposed, blocking out the beautiful work you’re trying to showcase.
Instead opt for indirect light, for example, a bright room away from the window. However, these conditions are hard to come by. If this isn’t available or if you need something more reliable and versatile, opt for an evenly lit source of light that is customizable, such as the Galileo ring light.
Authenticity is what will help you stand out as the best influencer or MUA in the businesses. If your photos are visibly edited or too highly retouched, you could come across as ingenuine.
Adjusting the settings, brightness, saturation, and adding filters are all valuable tools available to you, but it’s important to know when to stop and this comes with practice.
It also takes up valuable time that you could otherwise be spending on reaching out to clients, making a name for yourself, and growing your accounts.
If your lighting is set up correctly from the beginning with high-quality equipment like a Glamcor ring light, your photos will be near perfect already. The amount of work you will have to do in editing will be hugely reduced, the risk of over-editing will be reduced, and you will be saving precious time.
Clients want to see YOUR work, what you’re about, and get to know your authentic self. One of the best ways to do that is by lighting up your content with the highest quality equipment and making your feed sparkle.