December 16, 2021 3 min read
The busiest season of the year is here, which means it's time to amp up your efforts to get people through your doors for a pampering sesh. With holiday parties just around the corner, you may just be the right salon, studio, or medspa that they're looking for for a holiday refresh.
Here are eight ways to promote yourself and your business this holiday season filled with festive cheer and irresistible deals.
A festive storefront and holiday decor help draw customers in. If you don't have a storefront window, snap cute pictures of the decorations inside and post them to your businesses' Instagram page. Make it known that you're ready to celebrate the holidays alongside your clients.
Whether you're a salon, medspa, or studio owner, before deciding on your holiday promotions for the season, take inventory of what you have, what will expire, and what you need to purchase (because delayed shipping is a real thing right now).
If you have products taking space in your inventory and aren't getting much attention, bundle them with your most popular item as an incentive to buy. And if you want to go the extra mile, place them in cute sachet bags or gift boxes to make gifting even easier.
Never underestimate the power of gift cards or certificates during the holiday. It is the most requested gift anyway. Try giving something back to the client who bought a gift card from you. A special promo code, a $15 gift card for later? The hack here is to make it valid only after the holidays when it's the quietest.
From Instagram to TikTok, it's important to maintain a presence on social media to stay relevant in today's fast-paced society. So show off your decor, holiday trends, share promos and deals you'll be having. Optimize your posts by using trending music for views and engage with your audience to see what they need from you this holiday season. This is the best way to gauge their interest and know what can sell.
Ensure a booked calendar by pre-booking services with incentives. You can do this by offering four facials for the price of three or by accepting early bookings in the new year for a percentage off. This will give you peace of mind for the beginning of the new year.
Prepare a basket of products you sell in-house and maybe a few of your favorite things, and organize a raffle! If there's a chance to win something, clients are more inclined to book. For example, with every microblade appointment booked in December, their name will be entered in your holiday raffle for a basket full of beauty goodies.
Extend your hours to accommodate clients working double shifts and those who don't have time during normal business hours. By opening early and closing later, you literally open doors to new clients who have holiday events to attend but a small bracket of time where they can get their lashes or hair done.
Busy times call for quick self-care sessions. Focus on creating mini offers specifically for the holidays, like a "Gingerbread facial" that takes less than 20 minutes or a lunchtime blowout. Mini offers are also great as add-on services and can add up quickly to your bottom line. To create this offer, it’s important to use equipment that is efficient and helps cut time in half. Much like the GLAMCOR SKILL which provides lighting, an exhaust fan, and a drying fan for quick eyebrow maintenance or nail polish changes.
There's nothing better than a good before and after picture so that your clients can see the amazing transformation you've done and, of course, are perfect for your portfolio and social media accounts. Make the before and afters even more special by creating a festive selfie station for clients to enjoy, filled with holiday props, maybe some complimentary drinks. Lighting equipment like the GLAMCOR MMX is good to have for hands-free photos and perfect lighting. Remember to encourage customers to post the photos and tag your business #winwin. If possible, get the name or logo of your business as part of the selfie station for free promotion.